Back to Search Start Over

An Advanced Approach to Forecasting Tourism Demand in Taiwan.

Authors :
Kun-Huang Huarng
Moutinho, Luiz
Tiffany Hui-Kuang Yu
Source :
Journal of Travel & Tourism Marketing. 2006, Vol. 21 Issue 4, p15-24. 10p. 6 Charts, 1 Graph.
Publication Year :
2006

Abstract

Forecasting has been considered important in a service industry. Many techniques have been applied to improve forecasting results. This study intends to apply a neural network based fuzzy time series model to forecast the international tourist numbers arriving in Taiwan. Neural network is good at handling nonlinear data. On the other hand, the fuzzy time series models have been applied to time series problems in various domains and have been shown to outperform some conventional models. The tourist numbers arriving in Taiwan show a nonlinear characteristic with a structural break. And the application of the neural network based fuzzy time series model is expected to outperform some other models in forecasting these tourist numbers. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
10548408
Volume :
21
Issue :
4
Database :
Academic Search Index
Journal :
Journal of Travel & Tourism Marketing
Publication Type :
Academic Journal
Accession number :
26594422
Full Text :
https://doi.org/10.1300/J073v21n04-03