The contingency value of knowledge in new product creativity.

This paper examined the impact of knowledge innovation on new product creativity in China's High Technology industry. The results show that the knowledge innovation-new product creativity connection is contingent on reward system, top management support, technical skills adequacy and marketing fit. The findings suggest that top management support, technical skills adequacy and marketing fit moderate the relationship between knowledge innovation and new product creativity. The implications for China's High Technology industry and further research have been discussed. [ABSTRACT FROM AUTHOR]