Enrollment Management Challenges Evolve.

The article reports on a survey about the biggest challenges that affect collegiate enrollment managers. It was conducted by Eduventures, a research and consulting firm. According to the results of the survey, the greatest challenges are affordability, diversity and enrollment strategy. Concerns of public and private research universities, who responded to this survey, were making certain the affordability and managing tuition costs, attaining diversity goals for students and establishing an institutional "brand." The author shares that the responses interprets a change in focus from tactical bread-and-butter enrollment issues to finances and strategy.