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P&G Sees Valuable Assets In $86M Charmin Relaunch.
- Source :
-
Brandweek . 10/15/2007, Vol. 48 Issue 37, p5-5. 2/3p. - Publication Year :
- 2007
-
Abstract
- The article discusses how Procter & Gamble is planning to spend an estimated $86 million to drive consumer awareness and sales of Charmin, which is already one of the top-selling toilet papers in the U.S. and is one of the company's 23 billion-dollar brands. The effort will include television advertisements, internet and experiential marketing, which will support new product lines and packaging.
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 48
- Issue :
- 37
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 27076613