Corporate Campaigning as a means to achieving Sustainable Behavior.

Corporate campaigning is a method, which alerts large capitalistic motivated companies to the environmental damage they are causing. It is a tactic, which aims to address the perils of the current system and offer sustainable choices for the future. The goal of corporate campaigns is to achieve systemic change in industry standards and effectively protect the environment. Market based campaigns are proving to be one of the most effective and efficient means to address the critical environmental and social issues of our time. Market advocacy campaigns mobilize the pressure of public opinion and consumer buying power to create market incentives that drive corporations to implement their own regulations and standards. Corporate campaigning is rapidly becoming a driving motivator for large corporations to change their environmentally destructive actions and is causing a shift in the global market place. One example of the effectiveness of corporate campaigning is a group called Rainforest Action Network (RAN). As RAN's Old Growth campaign attests -- they are on the cutting edge of the implementation of successful market campaigns. To date, RAN and allies have compelled over 25% of the U.S. wood market to adopt polices that protect old growth forests and the human and political rights of indigenous forest communities. RAN has also won market campaigns with Citigroup and Bank of America and convinced them to stop investing in environmentally destructive practices. Companies that respond to corporate campaigning are causing the economic shift that needs to take place in order to have a sustainable economy. I intend to present a paper that will attest to the success of market/corporate campaigning and present it as a part of the solution towards creating environmentally sustainable behavior by corporations. [ABSTRACT FROM AUTHOR]