MATERIALISTIC VALUES IN HONG KONG AND GUANGZHOU: A COMPARATIVE ANALYSIS OF TWO CHINESE SOCIETIES.

This article integrates two competing perspectives on value orientation. Inglehart's postmaterialism thesis stresses the permanent effects of childhood experience in which economic deprivation leads to materialism in adult life. The human development perspective, in contrast, emphasizes the evolution of a person's value system as life-cycle development unfolds new circumstances and possibilities. We adopt a developmental framework to test claims from these two perspectives. On the basis of micro-level data, we compare the materialistic values of two historically and culturally different Chinese societies, Hong Kong and Guangzhou. Findings support Inglehart's assertions that childhood experience has lasting effects and that rapid social changes create birth cohort differences in materialistic concerns. But life-cycle developments, such as education, marriage, and current social status, are equally important in influencing a person's value orientation. Both perspectives see only part of the picture, and an integrated approach is needed to better understand how people construct and maintain their value system. [ABSTRACT FROM AUTHOR]