Tampons.

The article examines the world of tampon marketing. In the European Union (EU) alone, women spend more than $5 billion a year buying around 45 billion sanitary napkins, tampons and panty liners each year. For example, Tampax owned by Procter & Gamble and the global brand leader with around 30 per cent of all sales, has recently introduced a new shape of tampon with a skirt which it says prevents leaks. However, it was the race to perfect the super-absorbent tampon that eventually led to the link between tampon use and Toxic Shock Syndrome (TSS).