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EBay CMO tracking... everyone.
- Source :
-
Advertising Age . 12/3/2007, Vol. 78 Issue 48, p3-27. 2p. - Publication Year :
- 2007
-
Abstract
- An interview with Mike Linton, the chief marketing officer (CMO) of the internet company eBay, is presented. When asked about the challenges of advertising for eBay, he explains that the internet is still a relatively new business in 2007. He also comments on his background in the retail industry and discusses own sales and purchases on the internet auction site.
- Subjects :
- *CHIEF marketing officers
*WEBSITES
*ONLINE shopping
*MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 78
- Issue :
- 48
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 27734301