CAN PAID ADS COMPETE?

The article reports on the expectation by U.S. newspapers that they and their Web sites will get more than their usual miniscule share of presidential candidates' media buys. According to Jeff Webber, senior vice president of advertising at "USA Today," he hopes that political campaign managers find the Web and understand the use of the paper. He also wants to see more political advertising in both the pages of "USA Today" and the Web site.