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New front in tobacco wars.

Source :
Advertising Age. 2/21/2000, Vol. 71 Issue 8, p26-26. 1/4p.
Publication Year :
2000

Abstract

Comments on the decision of the American Legacy Foundation to pull two commercials from its anti-smoking campaign. Agreement won by tobacco marketers that the ads would not attack the tobacco industry; How the ads rely on portraying tobacco companies negatively; Accusations of breach of contract and their possible effect on the fate of the campaign.

Details

Language :
English
ISSN :
00018899
Volume :
71
Issue :
8
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
2813748