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New front in tobacco wars.
- Source :
-
Advertising Age . 2/21/2000, Vol. 71 Issue 8, p26-26. 1/4p. - Publication Year :
- 2000
-
Abstract
- Comments on the decision of the American Legacy Foundation to pull two commercials from its anti-smoking campaign. Agreement won by tobacco marketers that the ads would not attack the tobacco industry; How the ads rely on portraying tobacco companies negatively; Accusations of breach of contract and their possible effect on the fate of the campaign.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 71
- Issue :
- 8
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 2813748