Paper to the People.

The article reports on the strategy of Europa Press Holdings Co. in the creation its daily national newspaper, and explores the development of "Avastar," an electronic newspaper, by Bild.T-Online.de AG & Co. KG in Europe. It states that Europa Press Holdings' research and development team has created a website which provides an opportunity for customers to contribute ideas and opinions on the creation of the newspaper. In addition, the company has also created a marketing campaign and contest which focus on employing skilled individuals that will help in designing the publication. Bild.T-Online.de has used the website Second Life for the publication of "Avastar" in the Internet to attract a large group of readers.