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MLB pins future on Generation Y.
- Source :
-
Advertising Age . 4/3/2000, Vol. 71 Issue 14, p1-32. 3p. 2 Color Photographs, 1 Chart, 1 Graph. - Publication Year :
- 2000
-
Abstract
- Reports on Major League Baseball's plan to focus its marketing efforts on the youth market in the United States. League's effort to court families and revive flagging interest among the younger crowd; Launch of television advertisements from Vigilante; Baseball's average network television ratings. INSET: Fun and games: MLB boosts entertainment at the ballpark..
- Subjects :
- *ADVERTISING
*BASEBALL
*TELEVISION advertising
*YOUNG consumers
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 71
- Issue :
- 14
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 2990199