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An Author Looks Beyond Age Limits.

Authors :
Rich, Motoko
Source :
New York Times. 2/20/2008, Vol. 157 Issue 54226, pB1-B6. 2p.
Publication Year :
2008

Abstract

The article focuses on the best-selling author James Patterson and his "Maximum Ride" book series for teenagers. Patterson's adult thrillers sell far better than this series, and he has devised a different marketing strategy for his latest work in it "Maximum Ride: The Final Warning." Patterson's publisher Little, Brown has asked booksellers to display the book alongside Patterson's adult titles in the front of their stores, hoping the teenagers' mothers will purchase it.

Details

Language :
English
ISSN :
03624331
Volume :
157
Issue :
54226
Database :
Academic Search Index
Journal :
New York Times
Publication Type :
News
Accession number :
29993511