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Package-goods giants roll out mobile coupons.
- Source :
-
Advertising Age . 3/10/2008, Vol. 79 Issue 10, p3-26. 2p. - Publication Year :
- 2008
-
Abstract
- The article reports that leading consumer product makers including Procter & Gamble, Del Monte, and Kimberly-Clark have joined with the supermarket chain Kroger in a mobile marketing venture. The companies will offer marketing software consumers may download for their cellular telephones which will present redeemable coupons for discounts on certain products.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 79
- Issue :
- 10
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 31243916