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CLEANING UP WITH SAAS.
- Source :
-
eWeek . 3/3/2008, Vol. 25 Issue 7, p33-37. 5p. 3 Color Photographs, 3 Graphs. - Publication Year :
- 2008
-
Abstract
- The article presents a corporate profile of Shaklee Corp. in Pleasanton, California. It is the leading natural nutrition and green cleaning products which has been around for more than 50 years and with Dr. Forrest Shaklee as its founder and Roger Barnett as its chairman and chief executive officer. The company started with a vitamin formulation developed by Shaklee which has evolved into a broad spectrum of all-natural cleaning, nutritional and skin-care products that won accolades from Oprah Winfrey. They plan to venture into software-as-a-service (SAAS) market wherein they would work with Salesforce.com to help them update aging applications quickly and relatively inexpensive.
- Subjects :
- *GREEN products
*GREEN marketing
*PRODUCT management
Subjects
Details
- Language :
- English
- ISSN :
- 15306283
- Volume :
- 25
- Issue :
- 7
- Database :
- Academic Search Index
- Journal :
- eWeek
- Publication Type :
- Periodical
- Accession number :
- 31433396