Content, Community, and Visibility: A Winning Combination.

The article explores some issues related to attracting a growing and engaged community of patrons surrounding the library's web presence. With so many commercial interests providing information products, libraries have to devote considerable effort to draw in their patrons from the many alternatives. Convenient and efficient access to exceptional content should make libraries top web destinations. Anything that impedes access to content or that fails to deliver content in ways that visitors can easily navigate will decrease activity relative to the site's potential. Some of the new-generation library catalog interfaces have some Web 2.0-style features such as the ability to rate and review collection items