Back to Search
Start Over
Market Orientation and Organizational Performance in the Nonprofit Context: Exploring Both Concepts and the Relationship Between Them.
- Source :
-
Journal of Nonprofit & Public Sector Marketing . 2008, Vol. 19 Issue 2, p25-47. 23p. 1 Diagram, 2 Charts. - Publication Year :
- 2008
-
Abstract
- The purpose of this paper is to explore the relationship between the concepts market orientation and organizational performance for nonprofit organizations. To understand the nature of this link in the nonprofit context, the authors will discuss and elaborate on the applicability of both concepts to nonprofits. They will develop multidimensional notions of "societal orientation" and "nonprofit organizational performance," which fit the specific operating environment of nonprofit organizations engaged in the provision of health and social services. The authors also propose a conceptual framework that relates both notions and present the main underlying propositions. They conclude by suggesting items to empirically measure both constructs and venues for future research. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 10495142
- Volume :
- 19
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Journal of Nonprofit & Public Sector Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 31527868
- Full Text :
- https://doi.org/10.1300/J054v19n02_02