Come for the paper, stay for the gas.

The article announces that a one-time newspaper giveaway promotion with a convenience chain continues to pay off after several months for both the stores and "The Knoxville News Sentinel." The News sentinel suggested to Pilot Convenience Stores to give away the Friday paper during high school football season. According to reports, the promotion ended when football did but customers kept asking for their free newspapers. Jim Boyd, circulation director for the Tennessee daily says the consumers index is high as readers and users of advertisers.