LA CAMPAÑA ELECTORAL POR LA JEFATURA DE GOBIERNO DE BUENOS AIRES: ESTRATEGIAS POLÍTICAS E INTELIGIBILIDAD DE LA AGENDA.

This paper analyses the construction of the political agenda in the election campaign for the Government of Buenos Aires City in 2003, interpreting this in terms of hegemonical articulation. First, it tries to describe and compare the different thoughtful candidates strategies which set a particular agenda. As a provisional hypothesis it is affirmed that this discursive strategies are constructed around the image of the corrupt like a negative identification's device, in a struggle which resolution depends on the citizenship's behaviour in the elections. On the other hand, this behaviour is analysed by assuming that it takes its form as an answers to this discursive struggle, within a framework characterized by the fluctuation of the vote, the weakening of the supporters' fidelity and the growth of an independent electorate. [ABSTRACT FROM AUTHOR]