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Summer: Breaking Records?

Authors :
Donahue, Dick
Sellers, John
Source :
Publishers Weekly. 4/14/2008, Vol. 255 Issue 15, p26-29. 4p.
Publication Year :
2008

Abstract

The article presents information on motion picture/television program tie-ins of various publishers. The film "Iron Man," directed by John Favreau and starring Robert Downey Jr. has four-title tie-ins from HarperCollins. The film "The Chronicles of Narnia: Prince Caspian," directed by Andrew Adamson, starring Tilda Swinton has sixteen-title tie-ins with HarperCollins. Another film is "Indiana Jones and the Kingdom of the Crystal Skull," directed by Steven Spielberg, starring Harrison Ford, which has four-title tie-ins from Scholastic.

Subjects

Subjects :
*TIE-ins (Marketing)
*PUBLISHING

Details

Language :
English
ISSN :
00000019
Volume :
255
Issue :
15
Database :
Academic Search Index
Journal :
Publishers Weekly
Publication Type :
Periodical
Accession number :
31822684