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Not so squeaky green.
- Source :
-
BRW . 4/17/2008, Vol. 30 Issue 15, p42-43. 2p. 2 Charts. - Publication Year :
- 2008
-
Abstract
- The article reports on the increased attention given by the Australian Competition and Consumer Commission (ACCC) to unsubstantiated green claims in advertising. The ACCC has come down hard on automobile manufacturer Saab for alleged false representations in printed advertisements. The ACCC has also put out a discussion paper to help companies launching green marketing initiatives and to give tips on making accurate environmental statements and claims in advertising material.
- Subjects :
- *GREEN marketing
*FALSE advertising
*GREEN business
Subjects
Details
- Language :
- English
- ISSN :
- 0727758X
- Volume :
- 30
- Issue :
- 15
- Database :
- Academic Search Index
- Journal :
- BRW
- Publication Type :
- Periodical
- Accession number :
- 31941850