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BOLLORÉ: AGENCY PROVOCATEUR.
- Source :
-
Advertising Age . 5/26/2008, Vol. 79 Issue 21, p1-31. 3p. 2 Color Photographs. - Publication Year :
- 2008
-
Abstract
- The article reports on the advertising empire built by executive Vincent Bolloré which includes a television and a radio station and two newspapers. From his offices in Paris, France, this corporate leader has changed the media business by moving the market's economic model from a paid one to a free media model producing such product as the free Paris afternoon paper, "Direct Soir."
- Subjects :
- *ADVERTISING
*EXECUTIVES
*MASS media
*FREE circulation newspapers & periodicals
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 79
- Issue :
- 21
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 32188236