Pete Rozelle: A historical review of how the NFL commissioner used public relations

Abstract: Few public relations practitioners rise to the level of head of an organization; therefore, this study on former National Football League Commissioner Pete Rozelle presents a unique opportunity to examine how an organizational leader with PR work experience managed a business operation. Drawing upon unique historical records, this study demonstrated how Rozelle used his public relations background to help make the NFL America''s number one sport (in terms of revenue and in fan polling). [Copyright &y& Elsevier]