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'La Opinion'
- Source :
-
Advertising Age . 6/26/2000, Vol. 71 Issue 27, ps28. 1/5p. 1 Color Photograph. - Publication Year :
- 2000
-
Abstract
- Reports the impact that Miguel Pereira had on sales of the Spanish-language newspaper `La Opinion' in the United States. Sales increase of the paper under his promotions; Success of a promotion in which the paper was inserted into the `Los Angeles Times'; How he targets a bilingual market.
- Subjects :
- *ADVERTISING of newspapers
*MARKETING executives
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 71
- Issue :
- 27
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 3250393