Apple Buys Chip Designer.

The article reports that Apple Inc.'s recent purchase of microprocessor design firm P.A. Semi Inc. has triggered a wave of speculation over what the computer maker plans to do with its newly acquired asset. Apple bought the 150-person company to utilize its engineering expertise and experience in developing low-power chips, in order to better work with suppliers such as Intel Corp. In other words, members of the team that created the PWRficient processor to appear in Apple's future ventures with Intel and other component suppliers has contributed significantly. As Apple has proven with previous acquisitions, it is the engineers that count.