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Strategic woo.
- Source :
-
T+D . Jul2008, Vol. 62 Issue 7, p76-78. 3p. 1 Illustration. - Publication Year :
- 2008
-
Abstract
- The article offers various information in establishing strategic persuasion within a workplace. The authors ascribed the topic of strategic persuasion with the term "woo." The paper provides a four-part process in establishing a strategic way of communication guided by the way people and organizations actually work. Among the listed strategy includes: ideas, barriers, impressions and commitment. The section also enumerates founding principles that illustrates woo in action, including defining ideas and identifying the decision maker, and securing commitment.
Details
- Language :
- English
- ISSN :
- 15357740
- Volume :
- 62
- Issue :
- 7
- Database :
- Academic Search Index
- Journal :
- T+D
- Publication Type :
- Periodical
- Accession number :
- 32926948