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'USA Today' Revamping Publishing Activity.
- Source :
-
Publishers Weekly . 7/14/2008, Vol. 255 Issue 28, p7-7. 1/2p. - Publication Year :
- 2008
-
Abstract
- The article reveals that "USA Today's" brand-extension into publishing is in a period of transition, with the paper in talks with publishers about titles on travel, reference and lifestyle, and other topics. According to Christy Hartsell, director of brand licensing, there are a number of content areas that the paper believes have a lot of potential for the "USA Today" brand. Hartsell and books editor Ben Nussbaum are now directly Overseeing "USA Today's" licensing deals with publishers.
- Subjects :
- *PUBLISHING
*NEWSPAPERS
Subjects
Details
- Language :
- English
- ISSN :
- 00000019
- Volume :
- 255
- Issue :
- 28
- Database :
- Academic Search Index
- Journal :
- Publishers Weekly
- Publication Type :
- Periodical
- Accession number :
- 33337159