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- Source :
-
New York Times . 8/4/2008, Vol. 157 Issue 54392, p4. 0p. - Publication Year :
- 2008
-
Abstract
- Readers of Sunday newspapers are more likely than other Americans to use coupons, according to a survey released recently by Scarborough Research, which measures consumer shopping habits. The survey found Sunday papers continue to be the most popular source of coupons: 53 percent of households clip coupons from the Sunday newspaper, as opposed to 35 percent from advertisements that arrive in the mail, the next most popular source. Only 11 percent of households regularly look to the Internet for coupons, up from 6 percent in 2005, the study found, though the Internet is proportionally the fastest-growing source of coupons. [ABSTRACT FROM PUBLISHER]
- Subjects :
- *SURVEYS
*NEWSPAPERS
*CONSUMER behavior
*COUPONS (Retail trade)
*HOUSEHOLDS
*INTERNET
Subjects
Details
- Language :
- English
- ISSN :
- 03624331
- Volume :
- 157
- Issue :
- 54392
- Database :
- Academic Search Index
- Journal :
- New York Times
- Publication Type :
- News
- Accession number :
- 33442198