15 Ways Microsoft Can Reinvent Itself.

The article offers suggestions on approaches that Microsoft Corp. can adopt in order to remain relevant. Rather than jumping on every imaginable bandwagon, it would be smart to focus on core businesses such as operating systems, productivity applications and services, and programming tools. The company needs to move to a model of ongoing evolution rather than once-in-awhile revolutions. It might do wonders for Microsoft's reputation if the company appointed a Chief Innovation Officer whose duties would include ruthlessly killing everything that smacks of pointless imitation.