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Alliances, not `Imperialism,' will prevail.

Authors :
Cooke, Paul
Source :
Brandweek. 02/23/98, Vol. 39 Issue 8, p16. 1p.
Publication Year :
1998

Abstract

Discusses the business strategies popular among beer companies. Brand imperialism in the industry; Importance of building deeper business relationships; Significance of growth via a balanced portfolio of regional, national and international brands.

Subjects

Subjects :
*BEER industry
*INDUSTRIAL management

Details

Language :
English
ISSN :
10644318
Volume :
39
Issue :
8
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
340620

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