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THE MICROSCOPE AND THE MOVING TARGET: THE CHALLENGE OF APPLYING CONTENT ANALYSIS TO THE WORLD WIDE WEB.

Authors :
McMillan, Sally J.
Source :
Journalism & Mass Communication Quarterly. Spring2000, Vol. 77 Issue 1, p80-98. 19p. 5 Charts.
Publication Year :
2000

Abstract

Presents information on a study which examined the application of content analysis techniques to the World Wide Web. Suggestions for researchers; Methodology; Results and recommendations.

Subjects

Subjects :
*CONTENT analysis
*WORLD Wide Web

Details

Language :
English
ISSN :
10776990
Volume :
77
Issue :
1
Database :
Academic Search Index
Journal :
Journalism & Mass Communication Quarterly
Publication Type :
Academic Journal
Accession number :
3449912
Full Text :
https://doi.org/10.1177/107769900007700107
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