IBM takes IOD steps.

The article reports on the move of International Business Machines Corp. (IBM) to take step on Information On Demand (IOD) initiative. IOD is designed to help businesses better manage and gain deeper insight into data. As part of the initiative, company officials have introduced computer software tools and industry-specific information models, blueprints and consulting services for enterprises to value more its business data. It states that IBM's move is a way to demonstrate better business value and communication to staff and customers.