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Late ad buys hurt monthly mags.
- Source :
-
Advertising Age . 10/27/2008, Vol. 79 Issue 40, p4-26. 2p. - Publication Year :
- 2008
-
Abstract
- The article reports that the U.S. economic downturn is having a significant financial effect on periodicals which publish on a monthly basis. Corporations are employing shorter lead times when making advertising purchases to control costs. This means the periodicals cannot sell advertising space in time to make their publication deadlines.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 79
- Issue :
- 40
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 35021268