[Commentary] ALCOHOL AND SPONSORSHIP IN SPORT: SOME MUCH-NEEDED EVIDENCE IN AN IDEOLOGICAL DISCUSSION.

The article discusses the alcohol sponsorship in sports with commentary on the papers "Alcohol Industry Sponsorship and Hazardous Drinking Among Sportspeople," by K. S. O'Brien and K. Kypri and "No Ordinary Commodity--Research and Public Policy," by T. F. Babor and colleagues. O'Brien and Kypri discuss the relationship between alcohol use among sportspeople and alcohol industry sponsorship in sport. Babor and colleagues report on the affect of alcohol control policies on advertising and sports sponsorship.