Generational Spending.

The article presents a special report on generational spending. The report tries to help define the mind-set of the different group and to get a sense of the collective worldview of the members in each generation. The intent helps marketers and strategists come to grips with the notion that between the extremes of a many-to-many and a one-to-one model, there resides a some-to-some gray area that needs to be addressed.