La entrevista en TV: En vivo o grabada, conversar es lo importante.

The article discusses television interviewing techniques. It asserts that interviewer and interviewee must work together to provide the public with valuable information. A good interviewer is a good conversationalist, the article says. The interview process is described as a bloodless battle between two people with opposing interests: The interviewer aims to reveal the interviewee's true thoughts and feelings, while the interviewee wants to impress certain ideas on the public. Many devices can be used in the interview process, including praise, intellectual debate, and spirited confrontation, the article asserts. The article provides guidelines for both interviewer and interviewee, including defining the talking points, providing sufficient and clear information, and pacing the interview.