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Google Ends Sale of Ads in Papers After 2 Years.

Authors :
MIGUEL HELFT
Source :
New York Times. 1/21/2009, Vol. 158 Issue 54562, p3. 0p.
Publication Year :
2009

Abstract

Google's efforts to expand its advertising empire beyond the confines of the Internet have hit their first major setback. The company said on Tuesday that it would end a two-year-old program to sell ads in newspapers because the effort, called Google Print Ads, had failed to live up to its expectations. [ABSTRACT FROM PUBLISHER]

Details

Language :
English
ISSN :
03624331
Volume :
158
Issue :
54562
Database :
Academic Search Index
Journal :
New York Times
Publication Type :
News
Accession number :
36161727