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Campaign Strategies.

Authors :
Brown, Patricia
Source :
tele.com. 10/02/2000, Vol. 5 Issue 19, p42. 2/3p.
Publication Year :
2000

Abstract

Reports that Covad Communications Co. and AT&T have launched advertising campaigns to boost their stock prices. Estimated cost of the advertising campaigns; Distinction of the advertisements from traditional telecommunications advertisements; Target markets for the advertisements.

Subjects

Subjects :
*TELECOMMUNICATION advertising
*ADVERTISING campaigns

Details

Language :
English
ISSN :
10867821
Volume :
5
Issue :
19
Database :
Academic Search Index
Journal :
tele.com
Publication Type :
Periodical
Accession number :
3625386

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Authors Abstract Subjects Details