Cite
Application of multidimensional scaling for marketing-mix modification: A case study on mobile phone category
MLA
Cha, Ji-eun, et al. “Application of Multidimensional Scaling for Marketing-Mix Modification: A Case Study on Mobile Phone Category.” Expert Systems with Applications, vol. 36, no. 3, Apr. 2009, pp. 4884–90. EBSCOhost, https://doi.org/10.1016/j.eswa.2008.05.050.
APA
Cha, J., Kim, S., & Lee, Y. (2009). Application of multidimensional scaling for marketing-mix modification: A case study on mobile phone category. Expert Systems with Applications, 36(3), 4884–4890. https://doi.org/10.1016/j.eswa.2008.05.050
Chicago
Cha, Ji-eun, Sooyoung Kim, and Yeonhee Lee. 2009. “Application of Multidimensional Scaling for Marketing-Mix Modification: A Case Study on Mobile Phone Category.” Expert Systems with Applications 36 (3): 4884–90. doi:10.1016/j.eswa.2008.05.050.