Jeans, Healthy Snacks Draw Investors.

The article discusses the popularity of consumer-goods companies among venture-capital firms. Venture capitalist Paul Fireman is negotiating to invest over $30 million in jeans-maker Hudson Jeans. In late 2008 VMG equity bought a controlling share of Robert's American Gourmet Foods. Venture capitalists maintain that during a recession consumers are less likely to reduce spending on food and certain kinds of clothing than on other items.