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ON TARGET.
- Source :
-
Advertising Age . 12/11/2000, Vol. 71 Issue 51, p1-50. 5p. 11 Color Photographs, 1 Chart. - Publication Year :
- 2000
-
Abstract
- The article profiles Target Corp., which uses an in-house advertising department and several agencies for assignments on a project basis in the U.S. Key issues discussed include the branding campaign awarded by the firm to Peterson Milla Hooks and background information on the retailing company's target marketing campaigns.
- Subjects :
- *ADVERTISING departments
*TARGET marketing
*RETAIL industry
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 71
- Issue :
- 51
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 3865094