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Turning North Carolina from Red to Blue.
- Source :
-
Politics (Campaigns & Elections) . Apr2009, Vol. 30 Issue 4, p44-47. 4p. - Publication Year :
- 2009
-
Abstract
- The article relates the story of how staff at media buying service Fortune Media Inc. created and executed a microtargeted media plan to deliver the right North Carolina audiences on behalf of EMILY's List, a political action committee (PAC) assigned to electing more pro-choice Democratic women to office. It is noted that targeting younger voters, including African-Americans, is one difficult challenge facing any campaign. It says a cable network can offer various programming aimed at very specific demographics.
- Subjects :
- *MEDIA buying services
*POLITICAL advertising
*AMERICAN women in politics
Subjects
Details
- Language :
- English
- ISSN :
- 19453191
- Volume :
- 30
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Politics (Campaigns & Elections)
- Publication Type :
- Periodical
- Accession number :
- 38801594