Back to Search Start Over

EXPLORING THE COLLABORATION GAP.

Authors :
Abens, Rick
Fields, Rob
Source :
MediaWeek. 5/11/2009, Vol. 19 Issue 19, pS2-S5. 3p.
Publication Year :
2009

Abstract

The article, part of a special advertising section, examines marketing management of direct in-store marketing to shoppers. Research is cited indicating that makers of consumer products and retail trade firms face problems collaborating on such marketing due to different priorities in the marketing of each business.

Subjects

Subjects :
*MARKETING
*RETAIL franchises
*MARKETING channels
*COMMERCIAL products
*VERTICAL marketing
*RETAIL industry
*INTEGRATED marketing

Details

Language :
English
ISSN :
1055176X
Volume :
19
Issue :
19
Database :
Academic Search Index
Journal :
MediaWeek
Publication Type :
Periodical
Accession number :
39784378

Tools

Authors Abstract Subjects Details