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THE KEYS TO BETTER COLLABORATION: Joint planning and post-program evaluation.
- Source :
-
MediaWeek . 5/11/2009, Vol. 19 Issue 19, pS6-S6. 1p. - Publication Year :
- 2009
-
Abstract
- The article, part of a special advertising section, examines integrated marketing planning by makers of consumer products and retail trade firms on direct in-store marketing to shoppers such as sales promotions. Factors influencing the cooperation of those two industries are discussed, and areas of possible improvement cited.
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 19
- Issue :
- 19
- Database :
- Academic Search Index
- Journal :
- MediaWeek
- Publication Type :
- Periodical
- Accession number :
- 39784397