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The Best Agencies.
- Source :
-
Advertising Age . 3/30/1998, Vol. 69 Issue 13, ps1-s11. 4p. 29 Color Photographs, 3 Black and White Photographs, 1 Chart. - Publication Year :
- 1998
-
Abstract
- Presents a look at TBWA Chiat/Day which was named `Advertising Age' Magazine United States Agency of the Year for 1997. Efforts of Bill Tragos, founder, chairman, and chief executive officer of TBWA International; The creative work done by Lee Clow; How the company takes risks; Creation of the Taco Bell advertising campaign featuring a chihuahua; Work done for Apple Computer; How the company's success in 1997 is expected to be carried over into 1998. INSET: Colleagues agree: `Yo Quiero Clow'.
- Subjects :
- *ADVERTISING agencies
*AWARDS
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 69
- Issue :
- 13
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 428176