Adoption Leadership and Early Planners: Comcast's IP Upgrade Strategy.

The article discusses the diffusion of innovation in the context of the adoption of new technologies, examining the decision that Comcast made to adopt IPv6 (Internet Protocol version 6). Comcast had exhausted the private IP address space used for their networking infrastructure management, the authors state. Topics include levels of risk aversion associated with the adoption of new technology, gaining competitive advantage in the cable industry, and delaying implementation of new technology until the technology matures.