Film Effects Are Battleground Between Chip Rivals.

This article explains that microprocessor makers have cast their attention on the film effects market. It explains that Lucasfilm Ltd.'s success in developing a software that conjures up a tornado of fire in the film "Harry Potter and the Half-Blood Prince" using graphics processing units (GPUs) made by Nvidia Corp. have prompted chips makers to pay attention to film effects markets. It explains that Nvidia and Advanced Micro Devices Corp. have formed alliance to exploit the market. However, Intel Corp. and Scanline VFX are trying different strategies.