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A Comparison of Web-Based and Paper-Based Survey Methods : Testing Assumptions of Survey Mode and Response Cost.
- Source :
-
Evaluation Review . Oct2009, Vol. 33 Issue 5, p464-480. 17p. - Publication Year :
- 2009
-
Abstract
- Web-based surveys have become more prevalent in areas such as evaluation, research, and marketing research to name a few. The proliferation of these online surveys raises the question, how do response rates compare with traditional surveys and at what cost? This research explored response rates and costs for Web-based surveys, paper surveys, and mixed-mode surveys. The participants included evaluators from the American Evaluation Association (AEA). Results included that mixed-mode, while more expensive, had higher response rates. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 0193841X
- Volume :
- 33
- Issue :
- 5
- Database :
- Academic Search Index
- Journal :
- Evaluation Review
- Publication Type :
- Academic Journal
- Accession number :
- 44052294
- Full Text :
- https://doi.org/10.1177/0193841X09340214