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Marketing trends to watch.

Authors :
Circle, Alison
Source :
Library Journal. 10/1/2009, Vol. 134 Issue 16, p26-29. 4p. 7 Color Photographs, 1 Graph.
Publication Year :
2009

Abstract

The article presents an overview of 13 cultural trends in the U.S. that libraries can use to reach library patrons. A discussion of the benefits that libraries can find from becoming involved with the social networking web site site Twitter, online reputation management tools and 11 other cultural trends is presented.

Subjects

Subjects :
*LIBRARY marketing
*MASS media
*INTERNET marketing
*PROBLEM solving
*LIBRARIES & community
*LIBRARY users
*PUBLIC relations

Details

Language :
English
ISSN :
03630277
Volume :
134
Issue :
16
Database :
Academic Search Index
Journal :
Library Journal
Publication Type :
Periodical
Accession number :
44468056

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Authors Abstract Subjects Details