Forget Other Paper Towels, Viva Takes on Eating Utensils.

The article reports on an advertising campaign that was launched in 2009 by Kimberly-Clark Corp. to promote its Viva brand of paper towels. The campaign, which is featured on the Food Network and includes appearances from celebrity chef Sunny Anderson, is being shown on the television and on several web sites. "Food Network" magazine will also feature advertising recipe booklets which feature Viva Brand paper towels.